Our Roots



This history of Sweet Potato Sensations.




Upon entering Sweet Potato Sensations you will find this proclamation on the wall:  “Be it known to all who enter here, that Christ is the reason for this bakery.  He is unseen but ever present in this business.  He is the model of its employees and the inspiration of its products and services to our customers”.

Sweet Potato Sensations is the “Sweet Potato Lover’s Heaven on Earth”. Our products are sweet potato cookies, sweet potato pie regular and sugar-free, sweet potato coconut pie, and sweet potato pecan pie, sweet potato cake with real cream cheese frosting, sweet potato cheesecake, sweet potato cobbler, sweet potato muffins and sweet potato ice cream.  We are continuing the legacy of Dr. George Washington Carver.

Cassandra, who did not like candied yams, created a recipe for sweet potato cookies for her husband, Jeffery, who is fanatical about sweet potatoes.  It was her way of avoiding learning to make candied yams. Jeffery would constantly remind her that his mother always made candied yams for Thanksgiving and Christmas dinner.

During the summer of 1987 Cassandra and Jeffery decided to try and see if it were possible to start a cookie business with this great cookie recipe.  Famous Amos, Mrs. Fields and the Great American Cookie Company were in all the malls across the country.  We set up a table at the 30-Block Garage Sale in Rosedale Park in Detroit with samples of the cookies, surveys for people to fill out and 125 bags of cookies for sale.  We did not know if anyone else would like these cookies other than ourselves.  In less than 3 hours the cookies were gone so we decided to start our business.

Sweet Potato Sensations was incorporated in December of 1987 and started doing business in the spring of 1988 with The Rocky Peanut Company as our first customer. Our journey has taken us from the small kitchen in our first home to the commercial kitchen of the North Rosedale Community House to the back of a local restaurant to our first store front at 17346 Lahser Road to our new Bakery Café located at 17337 Lahser Road.

Sweet Potato Sensations has been featured in various national and local publications including:  Detroit Monthly Magazine, one of the Best of Detroit in their 11th Annual List, The Detroit News, The Detroit Free Press, and AAA’s Michigan Living Magazine and the October 2009 issue of Sister 2 Sister Magazine.  Sweet Potato Sensations was featured on the Food Network on “The “Best Of” in the spring of 2004 and The Fine Living Channel in 2008-09. Sweet Potato Sensations has appeared on Kelly & Company on Channel 7, CTN Channel 26 with Glenn Plummer, Channel 7 with Carolyn Clifford and Al Allen on Channel 4. Cassandra has received awards for outstanding business woman from the National Coalition of 100 Black Women and WINGS (Women In Need of Guidance and Skills.  Sweet Potato Sensations has also had the honor of providing the dessert for the largest sit down dinner in America, the Fight for Freedom Fund Dinner for the Detroit Branch NAACP for over 10 years.

Recently Sweet Potato Sensations was a receipient of a grant from the New Economy Initiative to help with the expansion of the kitchen area to expand their cafe options. Cassandra was featured on the August 2014 cover of  HOUR Detroit Magazine, the sweet potato cake in the November/December issue of Ambassador magazine and on FOX 2 news during the holiday season.

Every Wednesday is Chicken and Sweet potato waffles and on Saturday and Sunday we have Chicken & sweet potato waffles, Sweet Potato Pancakes with turkey sausage and Salmon croquettes  or turkey chops with regular grits or sweet potato grits. We also have turkey and tuna sandwiches and black-eye pea and collard green soup with sweet potato cornbread.

Sweet Potato Sensations is located at 17337 Lahser Road, one block north of Grand River across the street from the historical Redford Theater. Our store hours are Tuesday-Saturday 10-7, Sunday 11-5 and Monday-closed.